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AS GOOD AS GOLD - What will you take with you?

Lynn van den Top

This concept is inspired by Kintsugi, the Chinese art of mending broken objects using gold. Faultlines gain meaning, experience turns to wisdom, emotional baggage becomes a strength. 

The film As Good As Gold was produced to spread this message. It was made for Highsnobiety, a German streetwear blog and media brand. Looking to capture the Dutch market, Highsnobiety is using this film to show that it sees, hears and understands its target group. The project combines film, music video and documentary to help inspire others and put things into perspective. As Good As Gold is the art of embracing damage. Embrace your emotional baggage. Life lessons are as good as gold.

Dit concept is geïnspireerd op Kintsugi, de Chinese wijze om gebroken voorwerpen weer heel te maken met goud. Beschadiging wordt zinvol, ervaring wordt wijsheid, emotionele bagage wordt kracht. 

Om deze boodschap te verspreiden, is de film As Good As Gold gemaakt. De film is voor Highsnobiety; een Duits streetwear blog en mediabrand. Om ook Nederland te veroveren, wordt deze film door Highsnobiety  ingezet, om te laten zien dat zij haar doelgroep hoort, ziet en begrijpt. Het is een combinatie van een film, music video en documentaire om anderen te inspireren en te leren relativeren. As Good As Gold is the art of embracing damage. Omarm je emotionele bagage. Levenslessen zijn zo goed als goud.

Models: Maxx van den Top, Mauricio Kleis Kivits & Elif Ülku